E-Commerce Buying and Selling Online Essay examples

What is E-Commerce you ask? Well E-Commerce is the term that is used when referring to any business, or commercial transaction that involves transformation across the internet. In today’s world the internet is almost essential for anything you have to do especially shopping. There is not a successful company in America that does not use the ecommerce system in some type of way. For example have you ever shop online may be you have heard of Craigslist, EBay, Eastbay, or even Amazon all these or successful because of their ability to buy and sell online. There are many more business out their like this but this are just a couple of popular ones. How did ecommerce get started you asked? Well ecommerce has been around for about 40 years now.†¦show more content†¦Goods can be anything from pizzas to toys, dresses, apparels, shoes you name it, and everything is included. E-commerce offered many advantages to companies and customers but it also caused many problems. Some adv antages of e-commerce are choice and convenience. E-commerce is convenient for most people because they don’t live next door to most of the shops in the world. It is also convenient because you don’t have to walk around different shops all day to find the product you want. With e-commerce comes with a more variety than just being in the store. For example, before e-commerce became widespread you would have to go to a store and look at about 20 products and that was it. Now you can go on an e-commerce website and there are hundreds of different products to look at. Although e-commerce is a good opportunity for businesses, there are also some downsides such as lack of human contact, delivery, and security issues. Some customers are less likely to purchase online because they cannot speak to anyone from the business. Also customers worry of buying clothes online as they cannot try them on before they buy. Security is perhaps the biggest worry for customers. Customers wor ry that their financial details will not be safe and that the company will use them in an unauthorized way. In a traditional shop or store, customers have the option toShow MoreRelatedcustomer behaviour1489 Words   |  6 PagesAAP E-COM P 1st Introduction to E-Commerce What is Electronic Commerce? Commerce - The exchange of commodities, buying and selling, of products and services requiring transportation, from location to location is known as commerce. E-Commerce - From a communications perspective, e-commerce is the delivery of information, products/services or payments via telephone lines, Fax, computer networks or any other means. What is Electronic Commerce? From an online perspective, e-commerce providesRead MoreE Commerce : Buying And Selling Of Products1148 Words   |  5 PagesThe buying and selling of products and services by businesses and consumers through an electronic medium, without using any paper documents. E-commerce is widely considered the buying and selling of products over the internet, but any transaction that is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay). also calledRead MoreEmerging Trends of E-Commerce1054 Words   |  4 PagesPROLOGUE What is E-commerce? The world is moving from the traditional economy that stressed on physical manufacturing of goods to the new economy which concentrates more on knowledge and information than anything. Electronic commerce or e-commerce is an important facet in this regard. E-commerce brings forth a tougher business competition, creation of new marketplaces, faster speed of transactions, and rapid growth in technologies. E-commerce can be generally understood as a terminology to denoteRead MoreE Commerce, B2b And B2c1301 Words   |  6 PagesI. Introduces the E-commerce, B2B and B2C 1. E-commerce E-commerce stands for Electronic commerce and it is the process of buying, selling or exchanging products, service or information across the Internet. E-commerce not only buying and selling of products and service, but also servicing customer, collaborating with business partners, and conducting electronic transactions within an organisation. 2. B2B e-commerce B2B stands for Business-to-Business, which is the transactions between businessesRead MoreDesigning An E Commerce Solution Evaluation Essay1624 Words   |  7 PagesIntroduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Types of E-commerce†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. E-commerce in use by organisations†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦... Financial implications†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. Designing an e-commerce solution†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Evaluation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ Introduction. Many businesses have shown that after implementing an e-commerce system into their companies, sales have increasedRead MoreWhat Is E Commerce?1215 Words   |  5 PagesWhat is E-Commerce? Electronic trade, otherwise called E-Commerce is business exchanges led electronically on the web. E-commerce was presented in the 1960s through an electronic information exchange (EDI) on quality included systems (VAN). Numerous block – and – mortar retailers that were working out of physical structures lost business to online organizations, for example, Amazon, and EBay. Thus, e-commerce has developed throughout the years; organizations from Walmart to little one individualRead MoreE-Commerce: Its Development and Future Perspectives754 Words   |  3 PagesE-COMMERCE: ITS DEVELOPMENT AND FUTURE PERSPECTIVES E-COMMERCE Manzoor and Amir defined E-commerce as the buying and selling of goods and services via electronic means such as the internet. The e-commerce is generally efficient due to its availability throughout where the buyers meet the sellers online. Some services rendered to customers via e-commerce service include: automated data collection systems, mobile commerce, supply chain managementRead MoreE-business: Easy Learning Outcome1588 Words   |  7 PagesChap14: E-Business Multiple Choice 1. What is the buying and selling of goods and services over the Internet? A. E-business B. E-commerce C. E-market D. E-mall Ans: B Level: Easy Learning Outcome: 14.1 Response: This is the definition of e-commerce. 2. What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners? A. E-business B. E-commerce C. E-market D. E-mall Ans: A Level: Easy Read MoreE Commerce Vs. Electronic Commerce1527 Words   |  7 Pagesto define the definition of E-commerce. For example, according to the Oxford Dictionary, E-commerce or electronic commerce is the commercial transaction that conducted electronically on the Internet. Some people define E-commerce as the processes of buying, selling, or exchanging products, services, and information by using the computer network technology such as the Internet. E-commerce does not only provide the function of buying and selling goods and services online via digital mediums such asRead MoreEssay On E-Commerce Trends734 Words   |  3 Pages2017 e-commerce-trends-in-2017 Finally, 2017 is here, so what exactly your e-commerce growth plans are and what e-commerce trends do you need to stay on top of? Are you planning to expand the product categories, revamping or redesigning your website or going international? Whatever the plans are, keep in mind there are some of the biggest e-commerce trends we are going to expect in 2017. Let’s read on to find out some trendy e-commerce tricks for online merchants to build a user-friendly e-commerce

Kill A Mockingbird By Harper Lee - 1243 Words

There was a copious amount of discrimination in the 1930’s deep south, whether it be racism or sexism. In To Kill a Mockingbird by Harper Lee, conflicts arise when an African-American man is unjustly accused of raping a white woman in the sleepy town of Maycomb, Alabama. Citizens of the town are forced to choose whether they believe to follow what the rest of the town thinks, whether that is their true opinion or not, and be honest with themselves and stand up for who they really think is innocent. However, as shown throughout the book, many people have trouble publicly announcing their opinions on the matter, choosing to convey their opinions in more subtle ways. Because of different occasions that question people’s morals and virtues†¦show more content†¦When he talks about Atticus, instead of calling him an offensive name like he did Tom Robinson, he says â€Å"...that he was a Christ-fearing man and Atticus Finch was taking advantage of him.† (202) Mr. Gilmer, the prosecutor, is also trying to discourage Tom by acting better than him. When it is time for Tom Robinson to step up to the witness stand, he is berated with questions by the attorney Mr. Gilmer. However, Mr. Gilmer phrases his questions in a way to make Tom Robinson feel bad about himself. One of the questions he asks Tom Robinson is, â€Å"Were you so scared that [Mayella]’d hurt you, you ran, a big buck like you?† (225) Mr. Gilmer is acting condescending and disdainful because through his tone and way of speaking, he is implying that Tom Robinson is a mentally weak man who cannot even stand up for himself. However, he acts very different around Mayella, asking â€Å"â€Å"Where were you at dusk on that evening?† began Mr. Gilmer patiently.† (204), showing that Mr. Gilmer does have space in his mind to make room for kindness. Unlike these two men, who are unkind towards Tom Robinson, Mr. Link Deas tries to stand up for him. When Atticus is questioning Tom Robinson, Mr. Link Deas stands up and shouts, â€Å"That boy’s worked for me eight years an’ I ain’t had a speck o’trouble out of him. Not a speck.† (222). Mr. Link Deas shows integrity because even though other people are not treating Tom Robinson the right way because he is a Negro, he still tries to stand up for Tom.

The Gift Of The Magi - 1022 Words

In discussing Marxist literary criticism Peter Barry states, â€Å"So instead of seeing authors as primarily autonomous ‘inspired’ individuals whose ‘genius’ and creative imagination enables them to bring forth original and time-less works of art, the Marxist sees them as constantly formed by their social contexts in ways which they themselves would usually not admit† (Barry 152). His claim is certainly evident through a careful analysis of O’Henry’s short story. The Gift of the Magi appears to be a bittersweet story about a couple that would truly give up their most prized possessions to convey their love to one another at Christmas. However, a Marxist approach to the tale reveals the complexities of a capitalist society and the materialism surrounding the Judeo-Christian holiday of Christmas. Through the characterization of the married couple, Della and Jim, as well as the overall theme of love, a Marxist literary analysis exposes the superstructure of gift giving and the materialistic aspects of love and Christmas tradition. Marxist criticism unveils the effects of capitalism on Christmas traditions through the characterization of Della and Jim. From the story’s introduction, Della is characterized as a poor wife in a tearful frenzy to buy her husband the perfect gift for Christmas: â€Å"Only $ 1.87 to buy a gift for Jim. Her Jim. She had had many happy hours planning something nice for him. Something nearly good enough. Something almost worth the honor of belonging to Jim†Show MoreRelatedThe Gift Of The Magi1132 Words   |  5 PagesThe Magi refers to the Wise Men or Kings in the Gospel of Matthew and Christianity. They visit Jesus after his birth and bring gifts of gold, frankincense, and myrrh to him. Also, they are important figures of celebrations of Christmas. Christmas gifts are precious, so people want to receive the most valuable gifts at the end of the year, such as the gift of Magi. A famous American writer O. Henry creates The Gift of The Magi, a short story of giving gifts on Christmas Eve, which is a common themeRead MoreThe Gift of the Magi1271 Words   |  6 PagesThe Gift of the Magi Ashlee Stevens ENG125: Introduction to Literature Amy Sloan September 10, 2012 Ashford University The Gift of the Magi The Gift of the Magi was about sacrificial love. The story explained how important it is to be willing to sacrifice for the one that you love. No matter what the circumstance, if a person can unselfishly give of themselves for another, they can experience life in a whole new way. Many people give what is not important to them andRead MoreThe Gift of the Magi2202 Words   |  9 PagesThe Theme of â€Å"The Gift of the Magi† William Sydney Porter, or O. Henry as it is widely known, is one of the most famous names in American literature. He was a master short-story writer of nearly 300 short stories. With a very inventive mind, he made plots for his stories from the commonplace things. The settings of his stories were drawn from his experience and, likewise, his characters were based on actual people he had known. In rapid-moving prose, he developed his stories imaginatively andRead MoreThe Gift of the Magi1377 Words   |  6 PagesLITERARY ANALYSIS ESSAY THE GIFT OF THE MAGI The Gift of the Magi is one of the most popular short stories by O. Henry, a pen name for William Sydney Porter - a renowned American author. Originally published in 1906, in O. Henry’s second collection of short stories, The Gift of the Magi which displays all of the major O. Henry traits in abundance has given him credit for his genuine talent. It has been retold in various forms since then, especially at Christmas time. The storyRead MoreThe Gift Of The Magi853 Words   |  4 PagesHow far can a couple go in getting a gift for their love ones on Christmas day? â€Å"The Gift of the Magi† is mainly about a young married couple who doesn’t have enough money to buy each other Christmas gifts. Having only one dollar and eighty-seven cent Della, one of the main character, decides to sell her hair for only twenty dollars. This gives Della an opportunity to buy her husband, Jim a gift. Meanwhile, Jim who also is buying Della a present is having trouble with mo ney, he decides to sell hisRead MoreThe Gift of Magi and Its Background792 Words   |  4 PagesThe Gift of the Magi and its Background Mindy Phillips Introduction to Literature ENG125 Instructor Julie Alfaro January 21st, 2013 In my paper I am going to be describing the short story The Gift of the Magi. Throughout my paper I am going to describe what I feel is the theme of the story itself. I will also be explaining and identifying symbolism used and described in the story, as well as talking about the point of view that the narrator used in the story. Finally, I will be describingRead MoreEssay on The Gift of the Magi4446 Words   |  18 Pages Many critics agree, â€Å"The Gift of the Magi† is, in all respects, an amazing and one of a kind story. One critic says, â€Å"Ironically, Fagin arrives at something utterly crucial to the success of The Gift of the Magi: that it has everything—an absorbing (if short) narrative drive and a twist ending that makes it wholly original† (Korb). Even renowned critic, Rena Korb, agrees; O.Henry did an excellent job with this story. Though O. Henry wrote many great stories, one of his most famous, and favoriteRead MoreThe Gift Of The Magi Analysis 808 Words   |  4 PagesAuthor, O. Henry in his short story, â€Å"The Gift of The Magi†, claims it is okay to sacrifice for others. He supports his claim be first using a logical appeal to show Della’s self sacrifice, then using another emotional appeal to show Della and Jim’s love for each other, and finally using a logical appeal to show Jim’s sacrifice for Della. Henry’s purpose is to inform others about Della and Jim’s sacrifice in order to show that it is okay to sacrifice for others. He establishes a sad and wonderfulRead MoreSummary â€Å"the Gift of the Magi†1235 Words   |  5 PagesSummary â€Å"The Gift of the Magi† â€Å"The Gift of the Magi† is a wonderful short story. It is the brilliant story that shows the true meaning of selfless love that the author tries to let the readers to know from the Christmas gifts. It is not what the gifts are , but the meaning behind the gifts is more important. This text is a story about Della and Jim Young , a married couple with very little money. On theRead MoreThe Gift of the Magi Argument Paper1344 Words   |  6 PagesThe Gift of the Magi Argumentative Research Paper: Did Jim and Della perform an act of Selfless Love? Abstract The story was written by O’Henry in 1906. The story was centered around a seemingly poor couple who did not have enough money to buy each other the gifts that their significant other deserved. The story took place during Christmas. The Gift of the Magi is like a classic wisdom story in the bible. O’Henrys choice of title depicts symbolism between the three magi that brought gold, frankincense

Corporate Finance Horseshoe Corporation

Question: Discuss about theCorporate Financefor Horseshoe Corporation. Answer: Introduction:- Horseshoe Corporation is planning to issue the fresh capital by issuing common stock. Initial public offering is a difficult process. The corporation is intending to make the public issue and the desired process for issuing the shares is underwriting cash offer. The company shall appoint the underwriter in accordance with the Maldives stock exchange. If the entity is to underwrite the issue, then there is a need on its part to furnish the financial capabilities to purchase the shares. The corporation underwriting should be an institutions that is duly authorized to underwrite the securities by capital market development authority. Underwriting Cash Offer for Raising Equity Capital:- If the company is making the public issue through the process of book building, the issue needs to be underwritten by the runner of books. The corporation needs to enter into the underwriting agreement with the book runner and subsequently the book runner would enter into the underwriting with the syndicate members. The corporation should also indicate the number of securities to be issued in the event of the description in the issue of the shares and specify the predetermined price. If the syndicate members do not fulfill the underwriting agreements, the runner of book shall fulfill the obligations of underwriting. The syndicate member and the book runner shall not subscribe to the issue except the manner for fulfilling the obligations of underwriting. Before the opening of the bids, the copy of the agreement with the syndicate members shall be filed with the boards. The lead book runner or the merchant banker shall undertake the underwriting obligations in the event of every underw ritten issue. This has to be done as per the specification of the Maldives stock exchange. The obligation of underwriting will be for the entire hundred percent of the offer through the document. This should not be restricted to the minimum subscription level (Fernando et al., 2015). In case of right issues if the company once announced the rights issue could not cancel it except with the permission of Maldives stock exchange. The permissions will be granted by the stock exchange except in the case where trading has not taken place between the date on which the right issues has been announced and on the date on which the variation or cancelation is made (De Carvalho et al., 2015). The cost of underwriting is most important item in the total initial public offering cost .The shares issued as an underwriting cash offer and the entity having the underwriting services would be able to build the relationship that would help in improving the probability of securing the current and future business with the firm. Cost reduction under underwriting are more pronounced as the financing cost are reduced. The relationship between the underwriter and the entity receiving the underwriter services will help in reducing the cost of financing by way reducing the fees (Dubovyk Chala, 2013). The company gets the assurance of the success of issue as the underwriter takes over the risk of uncertainty of the public issue of shares of the company. They play and active role in underwriting of the shares of the public corporation. Issue of Shares by offering Rights to Shareholders:- Another mode of equity financing is to offering rights to the current shareholders directly. In such procedure, companies offer its current shareholders to purchase the new shares directly in proportion to the numbers of shares, held by the individual shareholders. The new shares are offered the shareholder at lower rates in comparison to the prevailing market price. The existing shareholders are not obliged to accept the offer. Moreover, they are free to trade the newly acquired shares in the stock market (Fong Lam 2014). Companies use to follow this practice for various reasons. By offering rights to the existing shareholders directly, the company can reduce the cost of issuing new shares and do not have to bear any underwriting fees for the same. In the time of economic depression, the investors do not want to invest in new stocks. The underwriting agencies also ignore to take risk of selling of new shares. In such circumstances, raising equity capital through offering rights to existing shareholders can be proved very beneficial (Massa et al., 2013). However, it has been noticed that sometimes this procedure may create negative impact in the market. The stakeholders of the company may think that the financial condition of the company has become unstable and therefore, it is offering its new shares at a discounted rate. Moreover, if most of the existing shareholders would sell their shares in the market, then the value of the outstanding shares would be diluted. It may affect the current market price of the price quite significantly (Holderness Pontiff 2016). Recommendation:- The primary objective of Horseshoe Corporation is to raise equity capital. The corporation can fulfill its objective either by underwriting cash offer or by offering rights to existing shareholders. However, the corporation may not be able to sell all the new shares to its existing shareholders, as; many of them may not accept the offer. Whereas, in underwriting cash offer, if the underwriter cannot sell all the shares in public, then the company may force the underwriter to purchase the balance number of shares through firm commitment deal (Chen Wu, 2015). Hence, it can be stated that if the corporation wish to raise capital only, then the underwriting cash offer will be more preferable and secure. However, the management of the company wants to maximize the wealth of the current shareholders as well. In that case, if the corporation issue new shares through underwriting cash offers, then, as discussed earlier, the value of the current shares will be diluted and the stock market price of the company will fall downwards (Ginglinger et al., 2013). On the other hand, if the existing shareholders accept the rights, offered, and do not re-sell the rights in the market, then the market price of the stocks will not be affected so highly. Moreover, as the numbers of shares under each existing shareholder will increase, they will get higher amount of dividends. Hence, it can be stated that if Horseshoe Corporation wish to fulfill both the objectives, then it should offer rights to its existing shareholders, as through this process it can raise capital, as well as, maximize the current shareholders wealth. References:- Chen, H. C., Wu, S. C. (2015). Who Makes the Choice on IPO Underwriting Methods? Issuers Versus Underwriters.Financial Management,44(4), 753-783 De Carvalho, A. G., Amaro de Matos, J., Pinheiro, D. B., Mello, M. (2015). Conflicts of Interest in the Underwriting of IPOs and Price Stabilization Dubovyk, S., Chala, Y. (2013). A conceptual model of the optimal underwriting contract choice by the issuer developing. -, (11-12 (1)), 106-109 Fernando, C. S., Gatchev, V. A., May, A. D., Megginson, W. L. (2015). The Value of Reputation: Evidence from Equity Underwriting.Journal of Applied Corporate Finance,27(3), 96-112 Fong, W. M., Lam, K. C. (2014). Rights Offerings and Expropriation by Controlling Shareholders.Journal of Business Finance Accounting,41(5-6), 773-790 Ginglinger, E., Matsoukis, L., Riva, F. (2013). Seasoned equity offerings: Stock market liquidity and the rights offer paradox.Journal of Business Finance Accounting,40(1-2), 215-238 Holderness, C. G., Pontiff, J. (2016). Shareholder nonparticipation in valuable rights offerings: New findings for an old puzzle.Journal of Financial Economics,120(2), 252-268 Massa, M., Vermaelen, T., Groen-Xu, M. (2013). Rights offerings, trading, and regulation: A global perspective